min to read

2019-10-08 17:27:47




News

SACRAMENTO KINGS' BLOCKCHAIN EVOLUTION FROM ETHEREUM MINING TO TOKEN TO ENCOURAGE FAN ACTIVITY

SACRAMENTO KINGS LAUNCHES

min to read

2019-10-08 17:27:47

NBA Basketball Club "Sacramento Kings" launches a blockchain-based promotion program for its game application “Call the Shot”.

NBA Basketball Club "Sacramento Kings" launches a blockchain-based promotion program for its game application “Call the Shot”.

 

The app allows fans to make online predictions on the team's results or individual performance of basketball players both before and during the match.

 

The fans' activity throughout the season will be monitored, and points (tokens) will be awarded for their bets in the virtual wallet of the Sacramento Kings + Golden 1 Center, another club application.

 

“Sacramento Kings” emphasized that these tokens have no monetary value and cannot be transferred to other users. They can be exchanged for various prizes: club paraphernalia with players' autographs or a ticket to a seat in the front row at the team's home games.

 

The club CEO Vivek Ranadive said the club was just beginning to understand the benefits of the technology. In his opinion, blockchain is changing the way we do business all over the world, providing secure transactions between different sectors and customers.

 

The project is being implemented in cooperation with the blockchain platform for selling Blockparty tickets. Call the Shot users will be able to earn tokens in the 2019/2020 season that will soon start.

 

It is remarkable that this is not the first experience of the basketball club in the field of blockchain. Last year, the Sacramento Kings installed Ethereum mining equipment in the home arena as part of a charity program.

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